Friday, December 16, 2011

"what happens if Google/AT&T/Starbucks/Apple decides to get into your business? You'll be dead."

er... Not quite sure.
I happen to think this is far from black and white.
http://upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Gorilla_gorilla_gorilla12.jpg/450px-Gorilla_gorilla_gorilla12.jpg

Seth Godin put it quite eloquently in When Google comes calling...  -
Quoting the last couple of paragraphs: "The most disruptive thing about the entrant of a huge player is the impact it has on partners. It's easy to get skittish when the 800 pound gorilla arrives. I'm not sure there's an obvious way to deal with this problem... we resigned ourselves to doing whatever we had to on our own, figuring the partners would figure it out eventually.
This week, three years after the launch, Google threw in the towel and closeddown Knol. Our pageviews and our user base have grown by many multiples since 2008. I'm not sure you should wish for (or even plan for) a showdown with the big player, but it should give you solace to know that a focus on your tribe of customers gives you a fighting chance."

http://upload.wikimedia.org/wikipedia/commons/thumb/0/0a/Gorilla_skull-3D.jpg/474px-Gorilla_skull-3D.jpg