Tuesday, May 3, 2011

My Handpresso - a story of fine print, borderline creative solutions and mainly - tenacity.


When I first saw this gadget - the Handpresso - I realized it would only be a matter of time (and price) until I had it. The combination of fine coffee, DIY-like and outdoors won me over. 



Initial price was quite a turn-off (Official price 99 Euro), but then came a coupon deal from one of the (too many) coupon sites - that made it possible. Only 200 shekels (= about 40 Euro) for a machine. Street price in Israel was higher at the time. In this price I can get two machines - one for me and another as a present for loved ones. Two for one - the coupon dream come true! The coupon site mentioned that this coupon is good for {spoiler alert} either the coffee pods or the ground coffee versions of the handpresso machine. I grind my coffee (and mix it with spices, and slightly roast it, and all sorts of silly stuff) - so I'm into the ground coffee model.

xkcd

So I bought two coupons, and called the store to arrange for a pickup. "Do you have the ground coffee model?" - "We only have the model for coffee pods - not ground coffee - at the moment, please call again next week". This same line repeated itself - every week - for almost two months. As time was running out on the coupon validity, I became a bit less polite and asked the store owner if they were ever going to honor their coupon. Maybe they should search their store, warehouse, or other branches for my type of machines? So they found one. ONE! I went there to pick it up, and the store manager said it was the only one they have:

By Amazona_dufresniana_-two_captive-8a.jpg: TJ Lin [CC-BY-SA-2.0 (www.creativecommons.org/licenses/by-sa/2.0) or CC-BY-SA-2.0 (www.creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

me: When are you going to bring more? 
store manager: We aren't. 
me: Excuse me? 
store manager: You can take the model for coffee pods.
me: But I want the one for ground coffee.
store manager: We don't have it.
me: You can't force me into buying a machine I do not want.
store manager: That's what we have.
me: So what do you suggest I do with my coupon?
store manager: I don't know.
me: Can you refund it?
store manager: No.
me: Can I buy other store goods with it?
store manager: No.
me: So you basically say I am to burn it up?
store manager: No, you can take the coffee pods machine.
me: But I don't want it!
store manager: That's what we have. And you should notice that your coupon is about to expire.
me: What? Now you're seriously trying to force me into buying something I don't want.
store manager: There's nothing we can do.
me: I want to speak to your boss about it.
store manager: I am the store manager.
me: Are you the general manager?
store manager: No, there's the chain manager.
me: chain? You have only two stores.
store manager: That's our chain.
me: So I want to speak to your chain manager.
store manager: He may be unavailable.
me: Listen, I really do not want to take it to the next level. This thing could seriously hurt the store's reputation, not to mention the coupon site's credibility. If you cannot honor your coupon, give me my money back!
store manager: I cannot do that. Here's the number of the chain manager.

So the chain manager was unavailable, for hours on end.

California State Motto

And then I had an idea. I called the store manager and asked:
me: If I bought something at your store, haven't used it, and returned it the next day, would I get a refund?
store manager: It would depend on how you paid for it.
me: If I paid cash?
store manager: You'd get store credit.
me: And if I paid in credit card?
store manager: You'd get store credit.
me: So I'd get store credit in any case?
store manager: Yes
me: (breath, regulate pulse, continue)
me: So what if I took that coffee pods machine, and return it to you immediately. Would I get a store credit for the machine's price?
store manager: (VERY long pause)
store manager: You mean you'd take the coffee pods handpresso machine, and come back, and ask for a refund?
me: Almost. I'd hand you the coupon. You'd hand me the machine. I'd hand it back. You'd issue me a certificate for store credit. I'd turn around, buy some goods, and immediately use the credit.
store manager: (yet another VERY long pause)
store manager: Ok.

MySpaceAnimations.com

So the next day, first thing in the morning, I was back at the store. Took the machine from the shelf, gave it to the manager, with the coupon. He then told me that they had a special discount on the machine, and that he can give me a credit for 145 shekels. I looked at the sticker price - 400 shekels...
I paid 200 for the coupon.
This time I got a bit upset and told the manager that now he's really pushing it, and demanded to talk to the chain manager. Again, the story of the unavailability of the top dog, but I quietly explained that I'm not moving away from the counter until I talk to the chain manager, and that things might get extremely loud in the store if I didn't get the guy on the phone, immediately.
Extremely LOUD… 
So they got him - but he was driving his motorcycle (sound's lame, doesn't it?) and then he was on his way to the elevator, so he asked that I wait a few minutes.
So I waited. And then we talked.
He said that he is the manager and the lawyer of the chain. "Good", I said, and told him the story, in a very brief way, and explained that as the manager AND the lawyer of the firm, he must be well aware of the possible implications when a store attempts to trick a customer like that.
He said that no one is trying anything, and that of course I should get my money's worth, and that if I only wait for a while he'd see what he can do. I told him that I'm sure that as the manager AND the lawyer of the chain, he CAN do it.
Two minutes later, the store manager said that I can take  200 shekels worth of store good, so I did. 200 shekel's worth of coffee beans.


Was I happy?
Not really. I got less than I should have, went through some hassle,  and didn't get what I initially wanted.
Was the store happy?
I don't know (or care). The store got more than it should have, less than it wanted.
Lessons learned?
The fine print is there for a reason. It is used loosely when the sun is shining, to the letter when things go south. Hope for the best - prepare for the fine print.
Was I satisfied?
Yes. I did get the one machine, some coffee to use with it, found one creative solution and one semi-hidden inner tasmanian devil.

http://animal.discovery.com/mammals/tasmanian-devil/
I love tasmanian devils!

(and on special occasions - venting)


Sunday, April 24, 2011

לקדש על הדברים הפשוטים

בערב שישי האחרון שמתי לב שהאורות הקדמיים ברכב לא מאירים כתמול שלשלום
הבוקר ניגשתי לחשמלאי הרכב יצחק וייס
מקום קטן, בלי יומרות, מעוצב פונקציונאלית לעבודה
חשבתי שבגלל ששני האורות הקדמיים לא עובדים נשרף פיוז
בבדיקה פשוטה התגלה שנשרפו דווקא הנורות
החלפנו נורות, הכל בסדר, בדקנו את כל שאר הנורות, הכל תקין
לבקשתי בדקנו את המגבים - אמנם ישנים אבל יצחק המליץ להחליף אחרי הקיץ, לפני הטסט
שילמתי בכרטיס אשראי - בלי שום טענות משום צד
פשוט
כמו שצריך
יצחק וייס  - 039217528 - בזל 13 פתח תקוה

Tuesday, April 19, 2011

Change in perception

Seth Godin, in his post The triumph of coal marketing (TB) says that "Vivid is not the same as true" and that "any time reality doesn't match your expectations, it means that marketing was involved."

The triumph of coal marketing
The thing is that for making a new thing work you must break something old, even if the only thing you break is the old thing's marketing. Paradigm shifting is not limited to big revolutions. In the internet era, new and improved voids innovations that are just a few months old.

image by AxelBoldt 
For example, the android revolution (arguably) started with the launch of ADP1, google's developer phone, sometime in 2008. The phone was (is!) amazing, and was almost immediately made to seem obsolete by newer, better devices.

Marketers would like to have us believe that the state of the art thing we have is old so that they can sell us their new and improved.

© Copyright Tony Peacock and licensed for reuse under this Creative Commons Licence

So the thing that got damaged in the process is not a 2 weeks old innovation. It's our perception of change. A new and improved just doesn't cut it anymore. The new thing can (and should) be amazing, but we don't care as much. By trying to build a slicker marketing scheme, marketers dried up our river of attention.

photo by Dom Dada on Flickr
So when we have something that's new - not newer - brand new, not improved - totally innovative, how do we make people care? Is (making it) vivid enough?
How do we promote a change in perception?






Monday, April 18, 2011

Guest (=borrowed content) post by Seth Godin - Pick yourself!

When I started my recent entrepreneurial project I thought it would be straight-forward - build a good thing,  go to a competition, get endorsements and work like crazy until I make it happen.
Not impossible, just didn't happen. So I had to take the scenic route instead.

© Copyright Kenneth Allen and licensed for reuse under this Creative Commons Licence.

Today I came across a post by Seth Godin titled Reject the tyranny of being picked: pick yourself (trackback).
Seth's bottom line is "No one is going to pick you. Pick yourself."

© Copyright David Hawgood and licensed for reuse under this Creative Commons Licence.


Not impossible, not necessarily an absolute truth, just a more sustainable state of mind. 
I love the scenic route!

Sunday, April 3, 2011

What are real problems?

We all know that one. Or do we?

It seems that the very definition of real problems is up for debate. The answers are often quite personal, transforming the question into what real problems are for me (i.e. what is my pain)?
When we get to analyze that, as we're often taught to do in our western world education, we try to get to the root of the the problem, find the atomic reason for our particular pain.

Conrad Wolfram by Shervin Afshar

Conrad Wolfram, the world renowned mathematician, talks about his real problem in a fascinating TED talk titled "Teaching kids real math with computers". His frustration with the current state of math alienation is quite obvious. A subject near and dear to him is taught in arcane methods that drive people away. Too much emphasis is put on memorizing and performing manual calculations. The real world math - as he puts it - is neglected. He suggests reversing that balance - learning how to calculate as a necessary step - but then delegate it to something that's really good and fast with calculations - computers. This way the learner can focus on the "music" of math in the real world, rather than on the "mechanics" of it (my terminology - sorry Mr. Wolfram).

His arguments make perfect sense to me. After all - isn't that a quality of progress? Identify a problem, invent a solution, refine, streamline, mass produce, eliminate the pain?

A cello gut string

Do we really need to gut a poor animal only to produce strings to put on our musical instruments? Seems like a silly question, obviated by the use of metal strings, mass produced and store bought. Do we mourn the fact that we've lost touch with the craft of producing gut strings (and the bloody mess involved)? Probably not. We may mourn the loss of art that was involved, but we deem that loss a necessary step in the route of progress.

Copyright World Economic Forum (www.weforum.org) s
wiss-image.ch/Photo by Andy Mettler
We do not label Yo Yo Ma as ignorant, just because he (probably) cannot make his own gut strings. We choose to enjoy his art.

And yet, change is hard. The torrent of talkbacks on the TED talk page is amazing. seems like a real resistance: "What will happen when we do not have computers? We've become too dependent on gadgets!".
These claims are quite strong. Should a devastating force of nature render all computers into a distorted, useless mass, we'd probably be facing a harsh reality. But we'd be facing that reality in many more aspects of modern life.
Is there any one person that knows how to make, from start to finish, a working car? How to manufacture each of the materials, calculate all the chemical formulas, design the engine, refine the fuel? How about a simpler device - the ballpoint pen? A pencil?

Progress is based on delegation and trust.

Should we be vain enough to think that real problems stem from trust issues?