We need a new identity

In a fascinating article titled "Facebook isn't the problem - Identity is the problem", Brett King writes about the cumbersome process of the KYC (know your customer) identity checking, which is basically an exercise in futility.
He rightfully ridicules the current methods of identity verification, and the advocates of "share less!" movement that tries to convince you to share less personal info online, fearing it could lead to ID theft.
I wish he wouldn't hang his hopes on the false promise of biometrics as the ultimate solution. While a profound form of identification, biometrics are far from perfect, and pose grave privacy concerns. On top of that, reliance on biometrics alone is rather risky, as it too can be abused.
In the last paragraph of the article, Mr. King hints of what I believe is at least as important as biometrics - the behavioristic element:
"In reality though, the likelihood is that someone like Facebook or Google would be more likely to create a common identity platform because they understand that customer behavior means you can’t prop-up an outdated, outmoded KYC and identity model. It’s just one more reason why banks in the future are unlikely to own the customer."
I believe the customer will be the one to own the customer in the future. Banks and other service providers would have to comply with customer-centric security models, or keep loosing customers due to fraud on the one hand, and futile security measures on the other.
All in all, this article is a good, recommended read.

Brett King